Pick & Eat

“Pick & Eat” is a restaurant that promotes healthy eating by providing meals, drinks, and desserts that include a variety of fruits and vegetables. This restaurant aims to attract parents and children who are out and about, looking for a great place to dine. Parents can be assured that their children are eating foods high in nutrients and low in sugars and saturated fats. Because our target audience is children, the restaurant’s branding includes fun, friendly colors inspired by the vibrant colors of fruits and vegetables. To inject a bit of humor, short puns and jokes about fruits and vegetables can be found throughout the space. Children can release some creative energy and have fun as they color in their activity sheet and play games. Illustrations were created in Illustrator, as well as other deliverables such as stickers, the menu, activity sheets, posters of restaurant specials, business cards, and rewards cards.